I feel Starbucks have somehow been short-changed with this as the winning suggestion. It highlights the productivity of idea generation that is the result of crowdsourcing; many good ideas but difficult, if not impossible, to implement.
By choosing this idea as the winner, Starbucks reveals their need to move in small steps from their present position to something new. This is not uncommon and it important for firms to understand how far and how fast they can move to effect change.
I wonder how many of the ideas generated by this initiative will ever be implemented.
